11 August 15
CÎME goes east
Last spring, Olivier, a young graduate has explored the cosmetic market in Singapore on behalf of CÎME. Being already present in Hong Kong and Australia, Singapore was among the markets of exploration for CÎME in the region.
The very high buying power of its citizens, the large ethnic diversity and the utmost importance of skincare are among the various reasons that explain the position of the city-state as a cosmetics hub in Asia. Major international brands dominate the market but many smaller players from all over the world can also be found there. As no other brand like CÎME is available on the Singaporean soil, it was worth analysing it deeper.
The market of organic cosmetics is still quite small in Singapore but it is developing slowly as people are getting better informed than they used to. Olivier has seen some players in this developing field. He has been to organic shops, made contact with local bloggers and e-shops to take the pulse of organic skincare in the city-state. Some interesting contacts have been established and potential future business partnership might allow us to sell our brand there in the coming months.
Keep an eye on our blog for more information soon!